In your written responses and video answers, don’t generalize. Tell us exactly what drives you and why this path matters to you. Generic or AI-generated content won’t stand out. Your voice will.

We’re looking for real readiness: a clear financial plan, a thoughtful approach to acquisition, and a sense of urgency. Use examples, metrics, or experience to back up your strategy.

bETA exists to close the ownership gap and expand opportunity. Help us see how your goals align, whether it’s about creating jobs, building generational wealth, or leaving a legacy in your community.