Shana Yu was one of the lucky few who didn’t need a broker to find and purchase her new venture. Motivated by a desire to acquire a mission-driven business, in December 2025 she closed on Right at Home, an in-home elder care provider offering help with daily activities, companionship, and a reliable presence families can count on. “We help seniors in need every day. We make a positive impact on our community.” – Shana Yu
Why ETA
Shana has been focused on making a difference throughout her career. Her interest in understanding real human needs and building solutions that improve people’s lives guided her journey into ETA. bETA business coaches provided the moral support she needed to continue on that path.
“I really wanted to be in a business that helped vulnerable individuals, like seniors.”
Ownership in Action
One of her first action items has been improving training and compliance operations. She is also working on building and maintaining a refreshed pipeline of clients to keep revenue steady.
Impact & Insights
Her primary focus has been learning each client’s needs and connecting them with a caregiver who is the best fit.
“Stay focused and believe you can do it.”
Right At Home, Boulder , Colorado
An in-home senior care company.