In 2024, Mitchell Harris left his executive corporate role to pursue a bold goal: acquire and operate a business that would allow him to lead with purpose, impact his community, and create long-term freedom in his life. After a self-funded search spanning 20 months, including three LOIs, Mitchell closed on Vertex Communication Group, an enterprise email marketing operations firm, in September 2025. “You have to shake off the 'no's,' push forward, and stay focused on the end goal.” – Mitchell Harris
Why ETA
Mitchell’s path to ETA was driven by a desire to have more control over business decisions and to build something that reflected his values. He immersed himself in conferences, literature, and networking, but found the greatest learning in the deals that didn’t work and the relationships he built with attorneys, brokers, and advisors. NMC played a key role in offering insight, resources, and connections throughout his journey.
Ownership in Action
Since acquiring Vertex, Mitchell has focused on building relationships with his team, the former owner, and clients. He’s jumped in headfirst to learn the industry and uncover new growth opportunities. In just a few months, the team has signed several contract extensions and expanded its service areas, laying the groundwork for long-term success.
Impact & Insights
Mitchell notes that the ownership transition has sparked new energy across the company. While early in his tenure, he’s already seeing how his team delivers excellent value and is laying plans for future growth and transformation. The real impact, he believes, is still to come.
“Ultimately, my biggest insights came from doing the hard work of ETA—connecting with business owners and analyzing businesses and industries.”
Vertex Communication Group, Maryland
Enterprise email marketing operations firm headquartered in Frederick, MD